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Lisa A. Smith, MBA

Founder of The Plant Protocol & Plant Based Health and Business Coach


Lisa A. Smith is a plant based health and business coach and certified behavior change specialist. She holds a bachelor’s degree in psychology and an MBA. She founded The Black Health Academy in 2017 after recognizing all of the inequities in western medicine for people of color. The Academy’s mission is to eradicate those chronic lifestyle diseases which disproportionately impact marginalized communities, with an ultimate goal of extending the healthy life expectancy for people of color on this planet.  At the Academy, Lisa and her team offer PHARM TO TABLE™ Plant-Based Coaching Program where they have assisted hundreds of individuals with combating chronic health challenges in order to improve their confidence, quality of life and contribution to society. She then went on to establish The Plant Protocol™, the first plant-based coaching certification to be founded by a person of color.  One of the primary goals of The Plant Protocol™ is to improve the diversity and access in the plant-based coaching and education sector.

Lisa began her own weight loss journey in 2012 at 190lbs. She lost over 60lbs, fell in love with fitness, nutrition and personal-development, and gained a bottomless amount of confidence. It wasn't until she gained confidence in her physical health that she was able to gain confidence in her career. With her new found confidence she launched her first company, Professionally Fit, in July of 2015. At Professionally Fit, Lisa and her team helped clients bridge the gap between their health and their career by helping them to identify the areas of opportunity in their health and well-being which would translate to growth and productivity in their companies. After launching Professionally Fit, Lisa quickly realized there was a segment of the population for whom holistic health and wellness coaching was not easily accessible. She launched The Black Health Academy in October of 2017. The Black Health Academy is an E-learning platform with live learning experiences which ensures participants are empowered with the knowledge, skills and abilities to successfully state their case for fair and honest healthcare, chronic disease prevention and mental health.

Today Lisa is a highly sought after coach and speaker specializing in the business of health coaching and taking a whole food plant-based approach to combating chronic lifestyle disease. She spends the majority of her efforts servicing her students in The Plant Protocol™ where they help plant-based vegans package their passion and lifestyle into a specialized health coaching business.


Join Lisa A. Smith at the Black Nurses Week Conference